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Escapist is a fictional publishing house focusing on indipendent stories ranging from roudtrips, outdoor sports and adventures. The concept behind the Visual Identity for the publishing house is the act of „escaping“. Escaping your daily, ordinary life through a „loophole“; the pictures and stories of other participants. The applications range from editorial aspects (cover, text and picture layout) posters, business cards, compliment slips, letterheads and a website.